Table of Contents
The Geospatial Center of Excellence (COE) operates as a specialised division within NielsenIQ’s Route to Market (RTM). This unit is dedicated to integrating consumer demography, macroeconomics, and geo-spatial analysis to formulate tailored solutions for their clients. Analysts within this team play a crucial role in projects, engaging in the entire process. Their key responsibilities include comprehending client briefs from internal stakeholders, collaborating with senior team members to pinpoint suitable analytic solutions, conducting iterative analysis, ensuring flawless execution, and presenting results internally. Additionally, they contribute to crafting PowerPoint presentations that consolidate analytical insights. As Analysts gain experience, the role evolves to encompass independent execution of these tasks.
Associate Analyst Job Description
| Company | NielsenIQ |
| Job Title | Associate Analyst |
| Industry | Research & Consumer Insights |
| Qualification | Post Graduates |
| Experience | 0 To 2 Year |
| Location | Gurgaon |
Associate Analyst Skills
- Hold a postgraduate degree in either Quantitative Economics, Statistics, or a related field in Mathematics.
- Possess 0 to 2 years of experience in the field.
- Demonstrate proficiency in data processing and programming tools, including R, Python, and Stata.
- Exhibit a strong foundation in statistical knowledge, encompassing techniques such as Regression and various types of statistical analyses, as well as exploratory techniques like factor and cluster analysis.
- Familiarity with geospatial visualisation tools, particularly Open-Source GIS Suite and Q-GIS, would be considered an advantage.
- Showcase excellent analytical and problem-solving skills.
- Display effective communication and teamwork skills.
Responsibility
- Acquire an in-depth understanding and cultivate expertise in utilising syndicated databases and analytical solutions currently in place.
- Conduct a variety of standard and non-standard analyses to ensure the delivery of high-quality results.
- Proficiently interpret statistical data, utilising graphical and geospatial analysis techniques to extract meaningful insights.
- Execute analyses with precision, consistently meeting deadlines and maintaining an error-free approach.
- Continuously explore and experiment with diverse techniques and methods to enhance and optimise existing analytical solutions.
- Contribute to developmental work and exploratory studies by executing planned analyses effectively, supporting the evolution and improvement of solutions.
About Company
In 2023, NielsenIQ solidified its position as the world’s foremost consumer intelligence company by merging with GfK, a move that united two industry giants with unmatched global influence. The collaboration enhances their ability to provide a holistic understanding of consumer purchasing patterns and introduces novel avenues for business expansion. Through a comprehensive retail perspective and cutting-edge platforms, NielsenIQ now delivers the Full View™—a combination of thorough retail insights and advanced analytics, offering unparalleled insights into consumer behaviour.
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