Table of Contents
Assistant Manager Job Description
| Company | MakeMyTrip |
| Industry | Travel |
| Job Title | Assistant Manager |
| Qualification | B.Tech / MBA |
| Experience | 2 To 4 Year |
| Location | Gurgaon |
Responsibilities
- Implement meta-search and remarketing campaigns across desktop, mobile site, and app.
- Utilize data and analytics to enhance marketing efficiency.
- Develop and execute bidding optimization strategies for meta-search channels.
- Conduct and analyze continuous experiments for identifying growth and efficiency opportunities.
- Utilize Google Analytics and third-party tools to evaluate and demonstrate digital strategy effectiveness through ad hoc and recurring reports.
- Demonstrate proficiency in both strategic planning and tactical campaign execution, including idea generation for growth and managing campaign optimization.
Requirements
- Required Qualification: MBA/B.Tech degree or equivalent from a tier 1 institute.
- Experience: 2-4 years of digital marketing experience.
- Strong numerical skills and proficiency in quantitative analyses and basic statistics.
- Preferably hands-on experience with catalog-based bid management tools for meta channels/SEM.
- Proficiency in various online marketing tools/platforms/channels including SEM, Remarketing, and Programmatic.
- Proficient in Advanced Excel, with exposure to web analytics tools like Google Analytics and Omniture, as well as basic HTML and JavaScript.
- Preference for candidates with experience in catalog/feed-based bid management solutions.
- Excellent team player with strong written and verbal communication skills.
About Company
MakeMyTrip is a leading online travel agency that has revolutionized the way people plan, book, and experience travel. Offering a comprehensive platform for flights, hotels, holiday packages, and other travel services, MakeMyTrip enables customers to seamlessly compare prices, read reviews, and make bookings across desktop, mobile site, and app. With a strong emphasis on leveraging data and analytics for marketing efficiency, the company continuously devises and executes bidding optimization strategies, runs experiments for growth and efficiency, and showcases the effectiveness of its digital strategies through tools like Google Analytics.
How To Apply ?
- First Go through the above job details.
- Click the “Click Here” button below.
- Visit the official website by clicking on the apply link.
- Fill in the required details using the provided information.
- Double-check the accuracy of the provided information.
- Submit your application. Good luck!
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