Table of Contents
Retention Marketing Manager Job Description
| Company | TATA CLIQ |
| Industry | Customer Service |
| Job Title | Customer Retention Marketing Manager |
| Qualification | Bachelor’s Degree In Marketing, Business or MBA Preferable |
| Experience | Freshers |
| Location | Mumbai |
Retention Marketing Manager Responsibilities
- Lead Tata CLiQ’s CRM efforts across verticals, focusing on effective engagement and retention strategies.
- Collaborate with the team to meet App Retention & Engagement KPIs through the development and execution of strategies.
- Manage CRM channels, including Email, Notification, SMS, WhatsApp, and Browser Notifications, ensuring comprehensive planning and execution.
- Work with the Category team to achieve channel-specific targets for visits, orders, revenue, and conversion rates.
- Collaborate with the Content/Creative team to identify impactful user nudges and provide feedback on successful strategies.
- Plan monthly calendars aligned with specific category requirements, optimizing for CTRs and Conversions.
- Develop and analyze dashboards for campaign optimization, offering insights and accurate reporting for informed decision-making.
- Spearhead initiatives to boost repeat purchases, frequency, order/user ratio, and Customer Lifetime Value through targeted cohort strategies.
- Define capabilities and drive implementation of necessary CRM tech for automation and personalization in coordination with the tech team.
- Manage monthly/quarterly/annual sale events, ensuring maximal revenue and engagement targets through meticulous campaign planning and execution.
Requirements
- Possess a Bachelor’s degree in marketing, business, or a related field, with the added advantage of an MBA.
- Demonstrated success as a Retention Marketing Manager, particularly in the E-commerce and marketplace sectors.
- Proven expertise in retention and CRM marketing, with hands-on experience in CRM channel operations using platforms such as CleverTap, MoEngage, and WebEngage.
- Strong analytical skills, showcasing proficiency in data-driven decision-making. Familiarity with tools like Omniture, Google Analytics, and SQL.
- Proficient in customer segmentation and skilled in personalization techniques to deliver targeted and relevant communications.
- A track record of effective team management, including handling direct reports and managing relationships with multiple stakeholders.
About Company
Tata CLiQ, a prominent e-commerce platform under the Tata Group umbrella, stands out as a comprehensive online shopping destination in India. Launched with a commitment to offer customers a seamless and trustworthy shopping experience, Tata CLiQ provides a diverse range of products across categories such as fashion, electronics, and lifestyle. With a focus on quality and authenticity, the platform not only serves as an online marketplace but also integrates a unique phygital model, combining online convenience with the reliability of physical stores. Tata CLiQ’s commitment to innovation, coupled with its association with esteemed brands, reinforces its position as a trusted and dynamic player in the Indian e-commerce landscape.
How To Apply ?
- First Go through the above job details.
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- Visit the official website by clicking on the apply link.
- Fill in the required details using the provided information.
- Double-check the accuracy of the provided information.
- Submit your application. Good luck!
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